SARA MCMULLIN, PHD

Cognitive Neuroscientist & Quantitative Psychologist

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Dr. Sara McMullin is fascinated by why people make the choices they do—especially under stress, uncertainty, or risk. Drawing on over a decade of experience in behavioral science, she uses a broad toolkit of methods, including survey research, experimental design, digital health, physiology, and remote monitoring, to uncover the hidden patterns behind real-world decision-making.

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Her research blends rigorous methodology with practical impact, translating complex data into insights that improve health, inform interventions, and guide policy. From understanding risky behaviors to designing patient-centered digital health solutions, Sara’s work bridges the gap between science and real-world solutions.

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Beyond the lab, she is dedicated to mentoring the next generation of researchers, making science accessible, and turning behavioral insights into meaningful change.